Workshop Description:
Throughout the session, you will learn how to use social media strategically to communicate science, increase your academic visibility, and amplify the social impact of your work. We will review the purpose of each social media platform and how to choose the right ones based on your goals, as well as the importance of building a consistent digital identity that fosters credibility and recognition. Practical guidelines will also be shared on tone, length, and the effective use of images, videos, and short texts to improve communication in digital environments.