He graduated as an electrical mechanical engineer from the Autonomous University of Guadalajara. He graduated with a marketing master from the University of California at Berkeley, United States. His work experience is listed in the automotive industry, advertising agencies, and the media.
He learned about algae during his period as a public official in the Nayarit Tourism Office, after which he saw a market niche and created the company KaizenBiomex, which produces microalgae-based foods to prevent diabetes, which is over 5 years old and is established in Zapopan, Jalisco.